The Challenge

Shifting media attention from early detection and diagnosis of breast cancer to other stages of the disease, Zeno Group was tasked with developing a program to call attention to the unique needs and issues facing breast cancer survivors, including the risk of recurrence, and of women living daily with advanced and metastatic disease.

The Solution

The award-winning, multi-faceted breast cancer awareness campaign, Many Faces of Breast Cancer (MFBC), included a national PSA campaign with Felicity Huffman, a national media event, and educational events in partnership with leading advocacy organizations and cancer centers in key markets.

The Results

  • Campaign messages reached more than 22MM people across the country, appearing in prominent women’s magazines, such as OK!, Redbook, The Oprah Magazine, Good Housekeeping, Prevention, Shape and Self
  • PSA with EIF/Felicity Huffman reached 414MM people
  • MFBC has journeyed to more than 70 cities across the nation and partnered with more than 150 advocacy groups and major cancer centers, reaching nearly 7,500 survivors, advanced patients and their loved ones