Bausch & Lomb

The Challenge

Drive media coverage (consumer and trade) highlighting the Bausch & Lomb portfolio and lens care products.

The Solution

  • A news bureau program, highlighting seasonal news hooks and media mailers, to drive consumer media coverage¬†
  • One-on-one briefings with key trade media
  • A targeted campaign with local media outreach, a partnership with Mom Central and a Twitter Party

The Results

  • 41 consumer media placements that resulted in 28MM impressions
  • 38 trade media placements that resulted in 125K impressions
  • "Daily Talk" PR efforts resulted in 13.8MM impressions