The Challenge

Cut through the clutter and prove that major appliances can deliver the cool factor at the world's largest consumer electronics show.

The Solution

Create compelling on-site events to tap into media influencers and educate them on breakthrough technology that helps consumers do things quicker, easier, better and for less money.

The Results

  • More than 70 media briefings/interviews on site
  • 396 leading placements (print, broadcast, and online) including a 4 minute CNN Kenmore story
  • 159 million impressions