The Challenge

Nuclear waste startup engaged Zeno to raise company’s profile with VCs and investors. Kurion had an incredible story to share from its role at Fukushima, but needed to translate highly technical messages for audiences outside the industry.

The Solution

Use Fukushima story to hook media and further build the company’s credibility and profile; create suite of materials to clearly describe the technology and environmental challenge.

The Results

Generated high-profile placements in The Wall Street Journal and New York Times and steady coverage in top local and trade outlets. This coverage contributed to an increase in Kurion’s website traffic by 300% that week. Twenty-one key hits in 2012, up from one hit in 2011.