Office Depot

The Challenge

Positioning Office Depot as the office products and services company that best knows the needs of small business.

The Solution

Leverage the Office Depot Small Business Index - a periodic survey of real small business owners across America - into a media coverage generator and a conversation starter.

The Results

  • Broad media coverage from national publications that reach business owners and decision makers, like the Wall Street Journal and The New York Times.
  • Regional and local coverage that supported the company's regional and retail presence.
  • A new dialogue on key small business issues, such as the economy, hiring, profits and business strategy, led by Office Depot.