Zeno is unique among mid-sized agencies with our dedicated Planning capability. Our work is never based on intuition alone -- all our thinking is grounded in research and insights.  We dig deep into the cultural and societal landscape.  Our proprietary persona methodology provides an in-depth look at the values and behaviors of consumer segments so our clients can effectively reach specific audiences and influencers. 

Zeno Planners have worked in partnership with clients to identify and in some cases re-define consumer segments to give their brands a louder voice in the marketplace.  Engagement with Zeno Planning includes a dynamic mix of capabilities: trends + insights, audience segmentation, idea generation, business and competitive landscape analysis, channel agnostic activation programming and new product ideation.

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