The Challenge

Position VeriFone as a driving force behind mobile commerce and take credit for its significant contribution to enabling Google Wallet and retail adoption in the U.S. The company was at risk of being overshadowed by the media’s fixation with Google while honoring Google’s “no pre-brief” agreement prior to launch, tying PR hands.

The Solution

Breakthrough the Google noise by creating a moment for VeriFone to shine with an exclusive story in a top-tier business outlet and a broadcast interview with VeriFone CEO. Media coverage reinforced VeriFone’s unique and influential role in mobile commerce and in the Google Wallet trial – in which a majority of retailers are VeriFone customers.

The Results

  • Exclusive story in Dow Jones/ Wall Street Journal
  • 32 unique articles
  • 4 broadcast appearances
  • Countless mentions in Google Wallet stories
  • VeriFone retail customers named in majority of media coverage: American Eagle Outfitters, Bloomingdales, Champs, Foot Locker, Guess, Macy's, Radio Shack, The Container Store, Toys "R" Us