The Challenge

Help WiseWindow - a start-up company using social media to forecast purchasing intent - create, define and own a completely new industry category called social media-based business intelligence.

The Solution

Position WideWindow as a credible voice through thought leadership: securing meetings with influential industry analysts, media interviews, speaking opportunities and submission to prestigious industry awards.  

The Results

  • Secured top-tier coverage in outlets including Forbes, The Economist, Information Week, Industry Week, Social Times, New Scientist, CIO and others in 2011.
  • WiseWindow received two awards from highly respected organizations: Wharton Innovation Tournament for the Customer Centric Innovation category, and the 18th Annual TechAmerica OC High-Tech Innovation Award in the category of Internet E-Commerce.
  • WiseWindow senior leaders spoke at the Business Forecasting Summit and TechAmerica Roundtable.